Dope things I’m reading
Hi there, and welcome to The Dealers Diary - my musings on the cannabis industry, California, and building Halara.
If you missed past emails, I recommend checking out the Dealers page where you can see the past emails I sent.
In today’s entry: New Packaging ✅ | Dealer Swag | Phone Numbers | Bops | Reading
The Dealers Desk
Hey Dealers,
Quick wins
WA is going strong! Two weeks into that new state and already we have been picked up by 10 shops! Our WA partners are killing it and if you have a local WA shop near you - dm me and we will reach out.
New Packaging: we debuted our rebrand in both WA and NY state AND last week we made our first batch in CA with the new packaging! Pineapple Express.
Dealer Swag For the next 3 weeks if you refer one person to the Dealers Diary you can get your "dad hat” for free → read more at the bottom!
Also don’t miss out on my fun facts section. There are some real gems there
Crew Request
Are you based in WA and are hungry? Stop in to see if your local shop carries us yet and if they don’t get the budtenders to subscribe to this email and I’ll convince them AND you’ll get a hat!
New Packaging is Here!
The new packaging is officially live in both New York and Washington states. AND here is the first look at our first batch of AIOs made in the new packaging in CA.
Seriously, not even our distributor has gotten them yet. so you are the first to see the real deal.
The first CA batch to see the new packaging.
Here's the type of feedback that we routinely get on a weekly basis:
The customer surveys that we’re used to
I have had many people tell me ”look Malcolm we like you, the product is amazing, but the packaging is terrible. No one knows what it is” (love you Ashley!) These are friends of mine who have owned stores and carried us for years.
Well there's no hard feelings. We only improve if our friends tell us what's wrong. And as we all know, the retail shelf is competitive af.
So these packages are designed to grab attention and convert more folks to clean vapes. Brighter colors to grab attention, putting the image of the device on the front to build trust with customers and one final touch:
Nick gave out his number
On the back side of every one of these new packaging bags, Nick has put his personal phone number. I'm dead serious.
If you don't believe me, go find one, turn it over, and dial that number. nick will pick up. (And no I’m not going to give you a pic of the backside - you’ll have to find one in the wild)
Onwards and upwards,
-Malcolm
Dealers Choice
Apparently I'm doing the Lord's work, so someone needs to tell my dad this.
Dealers, think you’ve got a better review? Reply with your submission on our Reddit feed!
If you do post to our reddit reply here and I’ll give the first 3 folks a hat!
My Weekly Bops 🎵
Tracks I’ve been listening to this week. Tune in and Tune out.
Dope things I’m reading
Some of my favorite things since the last newsletter (note: I don’t get paid to recommend anything here):
If you like WW2 and pigeons. This short article is for you. I bet you never thought you’d read that sentence
If you’re interested in the winter olympics. USA USA
Fro my winter olympics fans. The physics of ‘Penisgate’ and how ski jumpers fly
Know a friend in the know?
That’s a wrap
That’s today’s entry.
If you enjoyed this, send it to a friend (preferably a real one).
We’re building a small, slightly unhinged, very lovely crew.
More updates + drops at: halaracannabis.com
iykyk
Halara · Emerald Triangle, CA