Hi there, and welcome to The Dealers Diary - my musings on the cannabis industry, California, and building Halara.

If you missed past emails, I recommend checking out the Dealers page where you can see the past emails I sent.

In today’s entry: New State Alert ✅ | Dealer Swag is here ✅ | Bops | Reading

Hey Dealers,

Quick wins

Think you can run sales in New York? Thank you all so much as a bunch of yall submitted requests to recommend sales reps based in New York or submit resumes yourselves!

We will be reviewing them early February but in the meantime if you know anyone currently selling weed in New York DM me!

I teased it a few weeks back, but we are officially in everyone’s favorite time of the year.

Mark your calendars. Call your mums.

It’s Forbidden Roses time.

For the fifth year in a row, we’re bringing back Forbidden Roses (CA State Fair Gold Medal Winner) as part of our charity limited release series.

If you’ve had it before, you already know. Tasting notes:
Floral like fresh petals and clean perfume. Then it hits you with that Forbidden Fruit sweetness. Juicy, rich, slightly tropical, and just obnoxiously tasty in the best way.

This is the cart we make that has people taking one pull and immediately going:
“Wait. What is THIS.”

And every year, our sales team wants us to sell it longer. The thing is we can’t.

This is a one batch thing. Only in January.
Not because we want to be dramatic, but because the supply is a nightmare. We have seriously been working on this since September. I’m not even joking.

Nobody grows Forbidden Fruit because for flower it’s lower potency so it’s harder to find, and everyone chases big numbers now.

But Nick is a maniac in the right way finding the farms that will grow this, so we still make it happen. I remember the first year he wanted to release this strain, the lengths were ridiculous. He traveled all over Humboldt hunting down the right Forbidden Fruit.

Charity partner (again this year): Sweetleaf Collective
They’ve been helping low-income patients and veterans dealing with cancer, HIV, terminal illness, and PTSD get access to high-quality, tested cannabis since 1996.

1 cart = 1 free gram of cannabis to someone in need.

So yeah, it’s delicious. It’s limited. And it does some real good.

Also, I swear every year there are a few of you out there who still have an old sample from past drops, like it’s a rare vintage, sitting in your rosin fridge. Still blows my mind. But I love it.

You do you, Dealers.

🖤🌹 Forbidden Roses is live now.

Hat Attack

Oh my gosh, Malcolm. What is that gorgeous hat on your head? Where do I get it? I want it immediately.”

First of all, thank you for noticing. Second, I have excellent news.

To celebrate our Forbidden Roses launch, we had a batch of Dealer swag Dad Hats made and they just landed.

And yes, you can get one.

Here’s how: Refer three friends who should be on Dealer’s Diary. If you’ve got a buddy who’s a Dealer, knows a Dealer, or is simply Dealer-adjacent and deserves to be in the loop, scroll to the bottom of this email and hit them with the referral link.

Boom. Dad hat acquired.

Also heads up, I’ll be rocking this thing next week in New York. If you’re in NYC next week, I’ll be out there popping into shops, saying hi, and helping with the New York launch.

Very excited. Very dialed. Very hat-forward.

Let’s make dad hat's cool again.

Onwards and upwards,

-Malcolm

Forbidden Roses in the wild!

Dealers, think you’ve got a better review? Reply with your submission on our Reddit feed! Nick will critique 😂

Tracks I’ve been listening to this week. Tune in and Tune out.

Some of my favorite things since the last newsletter (note: I don’t get paid to recommend anything here):

(If you have ideas for other swag for bigger tiers DM us! We are consdiering Forbidden Roses sweatshirts for future higher referral tiers)

That’s today’s entry.

If you enjoyed this, send it to a friend (preferably a real one).
We’re building a small, slightly unhinged, very lovely crew.

More updates + drops at: halaracannabis.com

iykyk

Halara · Emerald Triangle, CA